GN switches to the Conxion Marketing Platform
I wish we had switched to the platform earlier
Why did you switch to the Conxion Marketing Platform?
“We previously used Navision, and we had all of our marketing materials in stock. It worked well when it was going well, but it was hard work when it was not. Unfortunately, we spent too much time on integrations and other things that did not work and overall, it was not a setup running by itself. It was really resourcing demanding, and I wish we had switched to the Conxion Marketing Platform much earlier,” says Linda Christensen, Marketing Coordinator at GN Hearing Ltd.
We spent too much time on logistics, administration, and invoicing, which is not what we are good at or interested in. With our passion for marketing and the platform, we can spend our time making the most sense and producing the best results.
“To uncover the needs of our markets, we spent much time making manual forecasts. Once we had decided which marketing materials we wanted in stock, we spent many resources making catalogues that we sent out to the markets. Then we received and processed according to their orders.”
It is great!
What have you gained from changing to the Conxion Marketing Platform?
“In a large organisation like ours, a replacement of the platform is not just something you decide from one day to another. When I think of all the resources, we have spent on switching to the platform is well spent.”
Marketing materials are a part of the core business of Marketing Creations, and now we can spend time on development instead of distribution. As I said, we previously spent far too many resources on logistics, invoicing and administration, which the platform takes care of now.
“With the platform from Conxion, we can now establish the needs of our markets directly on the platform, and we do not have to spend internal resources on making catalogues. It all runs through the platform and does not require particularly many resources. We place the ideas in the shop and circulate an email to the markets, and then we can see how great the demand is for the various ideas. It is really great!”
We want to keep up with the times and become digital
How have the markets/departments welcomed the platform?
“Regarding our markets, we also needed to keep up with the times and become digital with a web shop. Most have been excited about the platform, and now we will arrange training with the users since the whole mentality with production on demand is new. The platform basically works as a common platform over time, which is advantageous for the users since it is easily approachable. However, the platform itself is much more than just a web shop.”
Costs vs savings
How has the implementation of the platform been?
“I must say that during the implementation of the platform, we had quite a lot of internal replacements; however, despite this, I think the implementation went really well. ”
We had a good collaboration throughout the entire process, and the time we spent implementing the platform has been well spent compared to the resources that have been freed.
“We pay a fee for using the shop; however, that cost has been much smaller than the resources we now save. Especially if we compare with all of the challenges we previously had.”
Our inventory has at least been reduced by half
The platform is based on procurement on-demand. How much would you say that your inventory has been reduced?
“It is my opinion that our inventory has been reduced by half, which of course is also due to the times we live in. The Production on-demand mentality was not new to us; however, handling was significantly more resource-demanding than now. Previously, we had to do everything manually; however, now we can place the product in the shop and send out a newsletter, and the platform takes care of the rest.”
Good chemistry and satisfactory results
How is the cooperation with Conxion in general?
“I have had this position for six years, and during that time, we have always cooperated with Conxion. The cooperation between us works well, and there is good chemistry between us at GN and the employees at Conxion.
We have always been given good presentations based on our briefings, and the things we have had produced have been welcomed at our markets. We have always been delighted with the process from briefing to idea presentation and final production.
When you do productions in China, it is inevitable that at some point, something will go wrong; however, in this area, Conxion has also been very solution-oriented.
It is easy to praise cooperation when everything goes according to plan, but the reality is that during cooperation, there will be challenges, and I am happy to say that in all situations, we have been happy about the cooperation with Conxion.”
About the GN Group
GN Group gives people the opportunity to hear more, do more and be more through intelligent solutions for communication and cooperation.
GN’s solutions include:
Smart hearing aids with radiant life rewarding sound, direct streaming in stereo and industry-leading rechargeability – which all improves life for people with hearing loss
Integrated headset, loudspeaker and video collaboration solutions that help professionals within all types of companies be more productive everywhere
Wireless headphones and real wireless earplugs designed for superior calls and music
GN’s solutions are marketed by ReSound, Beltone, Interton, Jabra, BlueParrott and FalCom in 100 countries. GN Group was founded in 1869 and employs 6,000 people; and is registered at Nasdaq Copenhagen (GN.CO).