The Marketing Platform
Spend your time on marketing – not administration
When everyday life hits marketing, we often see a relatively large amount of time spent on administration and operation than marketing. Unless we actively secure processes preventing that.
That is why we have created the Conxion Marketing Platform.
When you gather the work with your marketing materials on our digital platforms, you free resources for the things your marketing department do best. That is marketing.
What can we do for you?
Our marketing platform is a digital procurement platform based on sharing economy, pool purchasing, smaller inventory, and more “on-demand” products.
For you, it means that algorithms help you optimise your purchases, control your productions, and optimise your logistic and distribution.
Your current suppliers are a part of the platform
With the Conxion Marketing Platform, you will maintain your current suppliers.
For more than 25 years, we have cooperated with suppliers of marketing materials, and thus we can ensure you the actual portfolio of suppliers.
In your efforts to digitalise the company’s processes, the Conxion Marketing Platform is the most targeted tool on the market.
The Conxion Marketing Platform only has one overall purpose: to digitalise all the handling of marketing materials in connection with procurement distribution and invoicing across the company’s business units nationally and internationally.
Our experience is that companies with several departments, nationally or internationally, spend many resources on coordinating procurement, individual delivery, and invoicing, adjusting the product range to fit all, ensuring that the branding guidelines are complied with, control of inventory range etc.
With the Conxion Marketing Platform, you will outsource administration, order handling, supply, invoicing, and other things, thus freeing resources for marketing.
Less inventory and liquidity levels
We create your marketing platform following your branding guidelines. On your marketplace, you will choose your product range without weighing down your inventory or liquidity. It is possible because you order the products” on-demand”, and the product is pulled directly from the supplier’s inventory or manufactured after ordering.
Our experience is that you can significantly reduce your inventory range – or ultimately completely let go of your need to have products in stock.
Read the case here.
On the Conxion Marketing Platform, you pool your procurements across the company’s departments, subsidiary companies, brands etc.
That means that the individual business unit will achieve lower unit prices with their purchases because of pool purchases with the other business units in the organisation.
It is our experience that many marketing departments have stretched resources. Thus, the administration module on Conxion’s marketing platform is developed to manage the whole administration and order handling, only part of it or for you to manage the administrative tasks.
No two companies are the same
No two companies are the same, and no two of our customers use the Conxion Marketing Platform in the same way.
It is possible because the platform is founded on several different operation modules to customise the final platform for the individual company.
Even though all platforms are different, they are all based on:
- Pool procurement and economy of scales
- Central control and overview
- Outsourcing of administrative tasks
- “Products on-demand” instead of individual inventories
Features and options
Quick overview and an easy order placement
The users will quickly understand which orders you can join, savings and delivery time. It is as easy starting up a new production as it is to order a stocked item.
Automatic notification of pool orders
You can choose to “Like” the projects you would like to be notified about when there are pool orders you can connect to.
Rolls and filters
To ease the showing of products on the platform, you can establish user roles and filters, which contributes to differentiating the products that the individual user sees.
If the users have other requests than the existing things on the platform, it is easy to make an online request. All requests are visible and are saved in the administration module of the web shop.
Printing online offers
It is easy to print offers of different numbers where all expenses, e.g., blocks, tools, and cargo, are shown.
Own product range
You may centrally decide which products and suppliers should be accessible on your marketing platform.
The download of artwork for local production
It is not worth your while to ship some specific products, and thus, you can establish product cards where the users can download print-ready files and potential language versions. In this way, the users can download the material and produce it locally. This contributes to reducing CO2 emissions and complying with the branding guidelines.
Follow the production and delivery online
The users can follow the production of their products online on the platform.
The system gathers orders centrally of time-limited campaign products before the orders are started at the supplier.
Order history and online claiming
Users can easily reorder products in the menu for order history. Here all users can also make an online claim of a delivery. All claims are saved in the administration module of the system.
The platform offers payment types such as credit card payment, PayPal, pre-payment (bank transfer) and invoice payment.
Own web shop administration module
Through the administration module of the web shop, you can create products, categories, internal campaigns, and users. You can also centrally monitor all purchases, price drops, productions and potential claims and requests.
Ensuring branding guidelines
The system shows the products with a logo – even though they are not yet purchased at the supplier. In this way, it is ensured that the company’s branding guideline is complied with on all markets. Logos can be saved in the logo bank of the system to ensure that the correct logos are always used.
Automatic individual order processing
Every user receives an order confirmation of the order. If the price later drops because more users join the order, the order confirmation is updated, and all the users are informed of the price drop via email.
Automatic individual invoicing and delivery
Invoice and products are sent directly to the user who has placed the order.
Additional choice of inventory module
The marketing platform also offers inventory storage, and the inventory module can show both the inventory balance and the future deliveries. The inventory costs are automatically applied to the individual users’ invoices, so the head office has no inventory handling costs.
An inventory alarm can be activated on all inventory products so that you are notified when a product should be reordered.
Logistics and transportation module
Logistics and cargo module is connected to companies such as DHL and UPS. Likewise, the platform is connected to more logistic partners and, of course, can be connected to your current logistic partners.
If the products on some international markets are to be delivered via an international hub (and be declared) and then be forwarded to the final destination, it is easy to set up on the platform.
Integration to your ERP system
Through our own developers, we can build an integration to the company’s ERP system regardless if you have SAP, Navision, or other systems.
The administration module can quickly generate reports of dispatched and invoiced products, earned profits, inventory stock and much more.